Work/WWE Champions

WWE Champions

Led the UX team on a live game, from the Titles system to a landing page that puts the wrestlers first.

Team leadershipLive gamePublisher approvals
Role
Lead UX Designer
Studio
Gear Inc · Scopely
Platform
iOS, Android
Year
2019
WWE Champions

Overview

WWE Champions is Scopely's mobile RPG. At Gear Inc in Hanoi I led the UX team supporting it.

The challenge

Add features to a live game already full of systems, keep the wrestlers at the centre, and keep a distributed team aligned with the publisher.

My role

Lead UX Designer, mentoring UX designers, giving feedback to UI artists and coordinating approvals with Scopely.

What I did

  • Mentored the UX designers and kept feedback to UI artists consistent.
  • Coordinated design approvals with Scopely.
  • Designed Titles, an equipment system presented as championship belts, and fitted it into the existing UI over several iterations.
  • Led the landing page revamp, fitting many features while keeping the focus on the characters.

Outcome

The new landing page and Titles shipped to the live game with Scopely's approval, and were welcomed by veteran players.

What I learned

Leading UX is as much about consistent communication as it is about design.

Gallery

5 images · click to enlarge
WWE Champions key art
Titles: from wireframe to championship belts in the final UI
Equipment screens: wireframe and final
Landing page revamp: the next match and the wrestlers front and centre
Landing page iterations

Let's build a better player experience.

Whether you need fresh eyes on your onboarding, a partner through your next milestone or someone to lead UX and creative direction, I'd love to hear about your game.