Work/Football Strike
Football Strike
A career mode and customisation hub that give players a reason to return beyond the leaderboard.
ProgressionCustomisation
- Role
- Game Designer, UX
- Studio
- Miniclip
- Platform
- iOS, Android
- Year
- 2017
Football Strike
Overview
Football Strike is Miniclip's multiplayer football game, and my biggest UX project there.
The challenge
Give players a reason to come back beyond climbing the leaderboard.
My role
Game designer owning the game's UX.
What I did
- Designed the interface, applying lessons from Basketball Stars.
- Created an intermediate hub in the customisation flow that recaps stats and shows striker and goalkeeper side by side.
- Shaped the Career mode after arcade story modes, for a real sense of progression.
Outcome
Launched on iOS and Android. The UX I designed for Football Strike then became the template for a full revamp of Basketball Stars.
What I learned
Every game teaches the next one. The best ideas here came from what didn't work before.
Gallery
5 images · click to enlargeLet's build a better player experience.
Whether you need fresh eyes on your onboarding, a partner through your next milestone or someone to lead UX and creative direction, I'd love to hear about your game.