Magical District

Magical District was my first original IP and my first full project as Creative Director, with 2D characters and visual-novel cutscenes.

Build a world and a cast that could grow for seasons, starting from nothing but an audience.

Creative Director, working with writers, game designers and artists.

• Started from the players: playtests, interviews and persona clusters shaped the core mechanics.
• Replaced gang-based character groups with values like courage, friendship and hope, so new characters always had a natural place.
• Wrote and directed most of the dialogue myself, then hired professional writers and directed them on the world deck, character profiles and narrative, planned as episodes and seasons.
• Briefed artists with character descriptions they could review and challenge before rendering.

Established the IP's world, cast and season structure, and reached an alpha demo released on the store. The project was later frozen and cancelled by the company.

Values make a better backbone than factions. They give every new character a reason to exist.