Writing/Article
Building the Hatchyverse
Why I stepped up from UX Director to Creative Director of a community-owned IP.
Building the Hatchyverse
The story
Hatchyverse began as a collection of creatures, the Hatchies, and set out to become the first IP owned and managed by its own community through a DAO.
The IP is a shared set of lore, worldbuilding and characters that anyone can use to make comics, videos and minigames. I joined as freelance UX Director and soon stepped up to Creative Director for the whole IP, because the world needed someone to hold it together.
Highlights
- My job: give everyone solid pillars to understand the world, and make sure every product respects it so it can be approved as canon.
- A global, mostly freelance team, with partners and a community that helps expand the world.
- Creative direction here meant enabling others to build, not only building myself.